Education

Bachelor of Fine Arts, Graphic Design
Western Carolina University

Computer Skills

• Proficient on Mac and PC
• Adobe Creative Cloud (advanced): InDesign, Photoshop, Illustrator, Bridge, Acrobat Pro
• Microsoft Office (intermediate): Outlook, Word, Excel, PowerPoint
• Google (intermediate): Docs, Sheets
• E-commerce Platforms (basic): WordPress, PageFly, Klaviyo
  Project Management (intermediate): Workfront, ProofHQ, Asana

Graphic Designer

O2C Brands • Asheville, NC • Aug 2023–Mar 2025

• Balance creative projects for various brands, crafting designs for each brand’s individual voice and vision
• Develop and design visually engaging creative for email, print, packaging, web, and social
• Craft custom email templates and original campaign visuals that spark audience interest
• Design and build eye-catching landing pages that engage visitors
• Animate digital channels with custom-designed GIFs that draw attention and drive engagement
• Illustrate distinctive icons that highlight key features and make information instantly clear and visually attractive
• Illustrate original patterns that set product lines apart
• Transform product and lifestyle photography by perfecting details, revising images to suit diverse needs, and recoloring or applying different patterns to products
• Collaborate with the supply team to keep packaging and product production on track
• Deliver production-ready files for print and digital channels
• Work hand-in-hand with international suppliers to perfect digital proofs and finalize print packaging
• Coordinate with global vendors to guarantee colors and patterns are spot-on for both solid and fabric products

Marketing Senior Designer

Green Sprouts • Asheville, NC • Oct 2021–Aug 2023

• Guided a talented design team, inspiring creative direction and feedback to produce standout brand assets across digital and print channels
• Work closely with creative directors, copywriters, and management to shape and polish ideas
• Conceptualize and design assets for email, print, packaging, web, and social media that resonate
• Shape new brand assets from the ground up, including logos, typography, illustrations, and a cohesive visual style
• Champion brand guidelines, ensuring every channel stays true to the brand’s identity and vision
• Style and capture both lifestyle and product images that tell a compelling visual story
• Meticulously retouch photos, perfecting every detail and customizing product colors and prints for maximum impact
• Curate and organize a comprehensive photo library, keeping creative assets at your fingertips
• Work side-by-side with the production team to keep projects on schedule and deadlines met
• Deliver polished, production-ready files for both print and digital applications
• Team up with international suppliers to perfect and approve digital and print packaging proofs

Operations Specialist & Lead Designer

Plum Print • Asheville, NC • Sep 2020–Oct 2021

• Oversee daily operations, orchestrating plans and coordinating various aspects of the business
• Build strong connections with vendors, clients, and customers to keep projects running smoothly
• Design and refine production processes and guidelines, boosting efficiency without losing quality
• Lead a diverse team of digitizers and designers, uniting in-house and remote talent
• Conceptualize marketing campaigns that captivate both dedicated and fresh audiences
• Take creative projects from spark to finish, designing emails, social media, web, and print ads that stand out
• Style and shoot lifestyle product images that bring the brand to life

Associate Creative Director

Earth Fare • Fletcher, NC • Jan 2017–Apr 2020

• Motivate and lead a team of designers and freelancers, offering creative direction and actionable feedback
• Oversee the creation of dynamic campaigns, including in-store signage, print marketing, social media, email, billboards, and more, ensuring every piece creates a lasting impression
• Style and photograph lifestyle images for use in a variety of marketing materials
• Partner with the production team to keep every project on track and on time
• Take ownership of brand guidelines, guaranteeing creative consistency everywhere the brand appears
• Design creative projects from initial idea to refined final files, ready for print or digital launch

Art Director/Designer

Earth Fare • Fletcher, NC • Sep 2015–Jan 2017

• Collaborate with creative directors, copywriters, and managers to spark fresh ideas and concepts
• Explore marketing initiatives and audience insights thoroughly to craft targeted, effective adverts
• Design materials from first sketch to final approval, delivering flawless print-ready and digital files
• Brief and energize creative team members with clear direction on design concepts and projects
• Review designers’ work, offering meaningful feedback and creative guidance

Designer

Earth Fare • Fletcher, NC • July 2014-Sep 2015

• Create eye-catching print and digital designs for in-store signage, newspapers, emails, social media, and more
• Adapt existing creative into fresh print and digital pieces that preserve brand integrity
• Thoroughly prepare print collateral for pre-press and craft final digital files with precision
• Photograph and retouch product images to showcase every detail at its best

Managing Art Director

Lark Crafts • Asheville, NC • Dec 2008–May 2014

• Design over 10 books annually, shaping each one from initial concept to completed final layout
• Coordinate, manage, and style photo shoots, overseeing logistics and creative direction
• Prepare files and guide printers to ensure flawless production
• Review and approve book interior and cover proofs, ensuring top quality and technical excellence
• Orchestrate art and production timelines for over 60 craft books each year, ensuring teams meet every deadline
• Work hand-in-hand with managers, editorial, and art staff to keep workflows seamless and projects moving forward
• Develop and maintain technical policies and guidelines that set the standard for quality
• Oversee the production of materials for the trade catalog
• Create interesting blog posts and web ads that drive traffic and interest
• Manage the upload of book content for Amazon’s Look Inside program, expanding reach and visibility
• Oversee the creation and production of e-books and digital projects

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